Research Into Target Adience

Here is a copy of the questionnaire I designed and used for my audience research:


For the following questions please circle an answer and/or write in the designated answer space:

1. What gender are you?
Male Female

2. What age group do you fall into?
Under 14 15-18 19-25 26-40 41-50 51+

3. What is your occupation?
Student Employed Unemployed Other
Other: ..................................................

4. What are your main aspirations?
University Promotion at work Earn a decent living (in your opinion) Be happy

5. On a scale of 1 to 5, how much do you enjoy listening to music? (1 = not at all, 5 = a lot)
1 2 3 4 5

6. What music genres do you like out of the following?
Rock Pop RnB Rap Reggae Indie Drum N Bass Acoustic/Acoustic Rock Punk Metal Folk Classical Dance

7. Which of the genres from the previous question is your favourite?
Rock Pop RnB Rap Reggae Indie Drum N Bass Acoustic/Acoustic Rock Punk Metal Folk Classical Dance

8. How much do you listen to music in a typical week?
Less than 1 hour 1-2 hours 2-3 hours 3-4 hours 4 hours or more

9. What most attracts you to a particular band/artist/song/genre?
Word of mouth Advertisements Reviews Music videos Attractiveness of artist(s)

10. On a scale of 1 to 5, how much do you like the genre ‘acoustic/acoustic rock’? (1 = not at all, 5 = a lot)
1 2 3 4 5

11. How often do you listen to acoustic/acoustic rock genre music in a typical week?
Less than 1 hour 1-2 hours 2-3 hours 3-4 hours 4 hours or more

12. Are there certain times of the year in which you listen to acoustic/acoustic rock genre music?
I don’t listen to it at all Summer Autumn Winter Spring Doesn't differ throughout the year

13. How do you consume (buy/get/listen to) music?
CDs DVDs YouTube Napster Limewire Mp3 player Computer

14. Do you read any music magazines? If so what magazine(s):
Yes No
Answer: ..............................................